RVA Fashion Week takes place for a week every spring and a weekend every fall to showcase and celebrate Richmondʼs diverse fashion and art community with a series of events featuring some of Richmond's most talented models, clothing & jewelry designers, artists and musicians, as well as some of RVA's favorite boutiques and brands.


About Us

The RVA Fashion Week team is excited to host another spectacular showcase of Richmond's diverse fashion. Spearheaded by an unparalleled Board of Directors, they have been committed to facilitating a gateway to the fashion world from creation to consumer since 2009.

RVA Fashion Week represents Richmond, Virginia and the surrounding area's top models, leading designers, choice producers, choreographers, and stylists. This ultimate combination delivers unforgettable events around Richmond and showcases many of the industry's top organizations and charities. Every year, RVA Fashion Week has been committed to collaborating with local businesses and designers to display Richmond's style, creativity, street culture, and arts by virtue of fashion. This venture has helped existing businesses build their clientele and increase their revenue. Our goal has been to raise awareness of the fashion and arts culture hidden in Richmond by supporting independent boutiques and designers through the support from local businesses, sponsors, vendors, participants, and guests.

RVA Fashion Week was initiated in 2008 from a small group of VCU students whom had met working together on local fashion events in Richmond. Varying in major from fashion and design to marketing and business - together, they embarked on a large-scale project to showcase Richmond's unique fashion and culture.

Jason Primose (the originator) along with Erin Brennan, Kearsten Feggans, Moe Medina, Jen Whitehead, and Courtney Culbreath founded what would soon be known as the largest fashion production in the history of Richmond - impacting local businesses, boosting the city's economy, benefiting endless non-profits, getting models and designers discovered by top agencies and publications, gaining national attention, and most importantly - influencing the city's re-branding campaign - tokening Richmond "RVA"- and placing the Cap City on the map!

RVA Fashion Week is now overseen by a Board of Directors and streamlined into committees to manage the overwhelming growth that continues to rise year after year. This awe-inspiring production is 100 percent volunteer-based, from the top of the chain-of-command to the event-day volunteers. The continued support and contributions from the city is what has kept RVA Fashion Week going for over 10+ years. To get involved please contact us today!